BURGER KING CORPORATION GENERAL ONLINE PRIVACY POLICY

Last Revised: April 9, 2013

Burger King Corporation is sensitive to the privacy concerns of visitors to its websites. The purpose of this General Online Privacy Policy is to describe what types of personal information we collect from users and visitors to Burger King Corporation’s website, www.bk.com, any other website (including mobile sites), and mobile applications operated by Burger King Corporation or by a Service Provider on behalf of Burger King Corporation, including without limitation www.bkdelivers.com (collectively, the “BKC Websites”), the purposes for which we use the information, what rights you have regarding your personal information, and to whom and under what circumstances we disclose your personal information. This General Online Privacy Policy applies to our information collection, use, and disclosure practices for website visitors ages 13 and over. Our Children’s Online Privacy Policy describes our information collection, use, and disclosure practices for visitors to any BKC Website directed to children under the age of 13.

WEB SITE OPERATORS

BKC Websites are operated by Burger King Corporation. Certain companies including, but not limited to, advertising, promotional, internet and public relations service providers (collectively, "Service Providers") assist BKC with respect to its websites. In this Online Privacy Policy, Burger King Corporation and Service Providers are referred to collectively as "we" or "our". Burger King Corporation is the sponsor of a BKC Website. Service Providers will develop and/or host BKC Websites, provide other services such as customer service support for BKC Websites or analysis of the performance of BKC Websites.

COLLECTION OF INFORMATION

Collection and Use of Non-Personal Information

Certain non-personal information about BKC Website visits is recorded by the standard operation of the Internet servers on which BKC Websites are hosted. The non-personal information that we collect may include IP addresses, your mobile device’s unique ID, the type of mobile device or operating system in use (e.g., Macintosh or Windows), the type of browser being used by the visitor (e.g., Internet Explorer), the number and frequency of visitors to BKC Websites, and the site the visitor was on immediately before visiting the BKC Website. When you view BKC Websites or use BKC website features, we may collect certain non-personal information from you by using small text files known as cookies. We use cookies for several purposes, such as to recognize visitors to our websites, to determine the number of unique visitors to BKC websites, to ascertain which BKC website pages they visit, and to conduct internal reviews of our sites. We may associate information we collect via cookies with the personal information we collect online. We may use the combined information, for example, to personalize your experience on the BKC website or to personalize marketing communications we may send to you. We explain the personal information we collect online in the “Collection of Personal Information” section of this Privacy Policy. You are always free to decline cookies, but in doing so you may not be able to use certain features on our website. The "help" segment of the toolbar on most browsers will tell you how to configure your browser to not accept new cookies, how to have the browser inform you when you receive a new cookie, and how to erase cookies from your hard drive.

We may also use web beacons to count page visits by our users, to access our cookies, and otherwise to improve your experience on BKC Websites. If you have registered to receive emails from us, we may also use web beacons in our emails to let us know which emails you have opened and acted upon, allowing us to gauge the effectiveness of our communications and marketing campaigns. If you would like to opt-out of these emails, please follow the instructions in the email.

Web beacons also help us manage online advertising, and are provided by our ad management Service Providers. These files enable our ad management Service Providers to recognize a unique cookie on your browser, which in turn enables us to learn which advertisements bring visitors to our BKC website. The cookie was placed by us, or by another advertiser who works with a Service Provider. With both cookies and web beacons, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. Our advertising Service Providers also use anonymous information about users' visits to this and other websites in order to deliver advertisements online that may be of interest to them. If you would like more information about this practice and to know your choices about not having your information used in this way, click here.

The BKC Websites may collect precise information about the location of your mobile device. In order to allow the BKC Websites to collect real-time information, you must enable the BKC Websites to use GPS services on your mobile device. We use your location information to provide requested location services. You may at any time opt-out from further allowing us to have access to your location data by disallowing the BKC Websites to use the GPS services on your mobile device.

Collection of Personal Information

We only collect personal information (which may include first and last name, gender, birth date, home or other physical address, e-mail address, home or mobile phone number, number of children in the household, frequency of visits to BURGER KING® restaurants, credit card information, online account numbers, and password) when you voluntarily submit it to us or voluntarily register as a user of a BKC Website. For example, you may choose to provide us with your personal information in order to participate in a sweepstakes or contest, participate in a loyalty or rewards program, purchase gift certificates, gift cards, or other merchandise, provide content submissions, make suggestions for the operation of our site, or participate in an online interactive activity or marketing research. You may not be able to use some of the features offered by a BKC Website unless you voluntarily register with us.

Use of Personal Information

Burger King Corporation or Service Providers acting on its behalf may use information collected from BKC website visitors to for any of the following purposes: (1) to send marketing and other communications to our visitors about BURGER KING® products or about the products and services of promotional partners that are not owned or affiliated with BKC; (2) to allow visitors to communicate with others, such as their friends, (3) to allow us to notify visitors of upcoming events, promotions, or activities on the BKC website; (4) to conduct internal reviews of the BKC website (e.g., to determine the number of visitors to the site); (5) to help us better understand visitors' use of the BKC website; (6) to fulfill prizes, awards and purchases; (7) to respond to specific requests from our visitors; (8) to provide any necessary notices to our visitors; (9) to conduct marketing research; (10) to protect the security or integrity of the BKC website; and (11) in connection with inquiries regarding becoming a franchisee of a BURGER KING® restaurant or selling real estate to Burger King Corporation. To opt out of emails or SMS communications, please follow the instructions in the email or SMS message. You can stop any further collection of information by the mobile application by uninstalling the mobile application from your mobile device. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network.

DISCLOSURE OF INFORMATION

Burger King Corporation will transfer or otherwise disclose the information it collects from BKC website visitors to employees and independent contractors of Burger King Corporation, its subsidiaries, affiliates, and Service Providers if the disclosure will enable that party to perform a business, professional, or technical support function for Burger King Corporation, or if required to do so by law. We will also transfer or otherwise disclose personal information in response to judicial process, to comply with legal requirements, and, as permitted under provisions of law, to provide information to law enforcement agencies or in connection with an investigation on a matter related to public safety. We may also use your information as permitted by law to protect our rights or property, a BKC Website, or its users.

SECURITY OF INFORMATION

We maintain physical, electronic, and procedural safeguards to guard your personal information.

UNFORESEEN CIRCUMSTANCES

In the event that Burger King Corporation or any of its assets are acquired by a third party, personal information acquired by us may be one of the assets transferred.

THIRD PARTY WEBSITES

Burger King Corporation is not responsible for the policies, content, and practices of third party websites to which a BKC Website may link. Please refer to those sites’ own privacy policies to learn how they collect and use personal information.

CHANGES TO THIS PRIVACY STATEMENT

By visiting a BKC Website, you are agreeing to the practices described in this General Online Privacy Policy. On occasion, it may be necessary for Burger King Corporation to change the terms of the General Online Privacy Policy. We will do so by posting updated text on this site, and your continued use constitutes acceptance of those changes. To ensure that you are aware of current privacy practices, we recommend that you check this site periodically. We will not materially change how we handle previously collected information without providing notice and an opportunity to choose how we use that information.

CONTACT US

If you have any questions regarding this General Online Privacy Policy or any other matter in connection with a BKC Website, please contact BKC Guest Relations:

Mailing Address:

Burger King Corporation
Guest Relations Program
5505 Blue Lagoon Drive
Miami, Florida 33126

Web:

www.bk.com/contactus

Phone:

1-866-394-2493

 


Effective Date: April 9, 2013

Click here for the most recent prior version of this Privacy Policy.