News & Press

November 6, 2013

BURGER KING® INTRODUCES THE NEW BIG KINGTM SANDWICH

MIAMI – November 6, 2013 – Burger King Worldwide, Inc. (NYSE: BKW) today announced the introduction of the new BIG KINGTM sandwich to its menu. The new sandwich features two savory 100% pure beef fire-grilled patties, freshly cut lettuce, crisp onions and signature King Sauce, all on a three-layer warm, toasted, sesame seed bun.  

Since opening in 1954, the core of the BURGER KING® business has been focused on serving delicious fire-grilled burgers and irresistible French fries. Having recently introduced an exciting French fry innovation in SATISFRIESTM, BURGER KING® restaurants will now bring a mouth-watering new burger option to its guests.

“What makes the new BIG KINGTM different than any other burger on the market is the unique fire-grilling that BURGER KING® has been known for, for almost 60 years,” said Eric Hirschhorn, Chief Marketing Officer, North America. “With our flavorful, signature King Sauce and the fulfilling bite of two savory fire-grilled patties layered between three toasted buns, the BIG KINGTM delivers a stacked burger experience that we know everyone loves.”

The BIG KINGTM will be available in BURGER KING® restaurants nationwide beginning today for only $3.69.

About Burger King Worldwide, Inc.
Founded in 1954, BURGER KING® (NYSE:BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 13,000 locations serving more than 11 million guests daily in 91 countries and territories worldwide. Approximately 99 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter.

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CONTACT:
Brooke Scher Mogan                              212-230-1800                [email protected]
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