MIAMI – December 30, 2013 – Burger King Worldwide, Inc. (NYSE: BKW) announced today that it is introducing its new KING DEALS® Value Menu including new Rodeo Sandwiches with the Rodeo Crispy Chicken and the Rodeo Burger for just $1 each.
The KING DEALS® Value Menu offers a wide variety of choices for breakfast, lunch and dinner with prices starting at just $1. As part of BURGER KING® restaurants commitment to providing guests with outstanding value, the KING DEALS® Value Menu now contains more than 20 items including the new Rodeo Sandwiches.
A new addition to the menu, guests can choose between two different Rodeo Sandwiches: a crispy chicken fillet or a savory freshly fire-grilled beef patty topped with sweet and spicy BBQ sauce and crunchy, golden onion rings served on a toasted, sesame seed bun for just $1.
“We’re launching the new KING DEALS® Value Menu including classics and new favorites like the Rodeo Sandwiches all starting at just $1,” said Eric Hirschhorn, Chief Marketing Officer, North America. “We’ve seen an incredible response from our guests with our $1 menu items and we want to continue creating great tasting products that don't sacrifice on taste.”
The KING DEALS® Value Menu also includes Chicken Nuggets, Spicy Crispy Chicken, a Double Cheeseburger, Bacon Cheeseburger, Crispy Chicken Wraps and new items to become available throughout 2014.
The $1 Rodeo Sandwiches are available now on the KING DEALS® Value Menu in BURGER KING® restaurants nationwide as a limited time only item.
About Burger King Worldwide, Inc.
Founded in 1954, BURGER KING® (NYSE:BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 13,000 locations serving more than 11 million guests daily in 91 countries and territories worldwide. Approximately 99 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter.