News & Press

August 29, 2012

CELEBRATE THE LABOR DAY HOLIDAY WEEKEND WITH BURGER KING® RESTAURANTS

Enjoy a Strawberry Banana, Tropical Mango or NEW Raspberry Real Fruit Smoothie for $1 Each This Weekend Only at Participating BK® Restaurants Nationwide

MIAMI August 29, 2012 – Before you pack away the flip-flops and say goodbye to your summer wardrobe, Burger King Worldwide (NYSE: BKW) is inviting guests to celebrate the end of an amazing summer in BK®-style. From Friday, August 31st through Monday, September 3rd, participating BURGER KING® restaurants will offer small Real Fruit Smoothies for just $1 each. Guests can choose from the Strawberry Banana and Tropical Mango varieties or try our delicious new Raspberry flavor. Blended with real fruit, these smoothies are a perfect escape from the summer heat and a cool way to enjoy the holiday weekend.

“Since their introduction this spring, the BK® Real Fruit Smoothies have been incredibly popular,” said Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide. “We are very excited to unveil our new Raspberry Real Fruit Smoothie, offering three great menu items at a great price for the long holiday weekend.”

BK® Real Fruit Smoothies are made fresh-to-order with premium ingredients like real fruit, juices and low-fat yogurt blended together to create the perfect Strawberry Banana, Tropical Mango and Raspberry refreshment. Each smoothie provides a full serving of fruit. Typically served in 12, 16 and 20oz. servings, the suggested retail price of a BK® Real Fruit Smoothie starts at $2.29. The $1 promotion will be available at participating BURGER KING® restaurants.

ABOUT BURGER KING WORLDWIDE
Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 12,600 locations serving over 11 million guests daily in 86 countries and territories worldwide. Approximately 94 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter.

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MEDIA CONTACTS 
Helen Meyers, Coyne PR        973/588-2044              [email protected]
BKW Communications           305/378-7277              [email protected]

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