News & Press

August 17, 2012


BURGER KING® Soft Serve Cones and Cups for $0.50 Beginning August 17th
at Participating BK® Restaurants

MIAMI – August 17, 2012 – Burger King Worldwide (NYSE: BKW) is excited to invite everyone to cool off during the dog days of summer with velvety vanilla Soft Serve in a cone or cup. Beginning today, August 17th, participating BURGER KING® restaurants will be offering this fan favorite dessert for only $0.50 each. Soak up the sun with your family and friends while enjoying a refreshing Soft Serve cone.

“Our guests have made it clear how much they are enjoying the new BURGER KING® dessert menu, especially the Soft Serve. We want to thank our guests, and celebrate the last few weeks of summer by offering this tasty treat at a value you can’t afford to pass up,” said Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide. “Summer is perfect for enjoying time with family and friends, and what better way to beat the summer heat than with one of our most popular frozen dessert treats?”

Since last year’s launch of the new dessert menu, rich, creamy vanilla Soft Serve quickly became a staple on the BK® menu. With record-breaking hot temperatures and numerous heat waves taking over the country, this classic summer treat will help you and your entire family cool down, without breaking the bank. Just like summer, this two-week promotion only lasts for a limited-time, so hurry over to a participating BK® restaurant!

Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 12,600 locations serving over 11 million guests daily in 86 countries and territories worldwide. Approximately 94 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at or follow us on Facebook and Twitter.


Media Contacts:
Helen Meyers, Coyne PR      973/588-2044        [email protected]
BKW Communications          305/378-7277        [email protected]

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