BURGER KING® is Giving Fans the Opportunity to Watch March Madness Like a King
Basketball Star Chris Webber is King of the Court in new BURGER KING® Ad Campaign
MIAMI – March 14, 2014 – At home, at the office or at the tournament, Burger King Worldwide, Inc. (NYSE: BKW) is giving fans a chance to watch NCAA March Madness like never before – like a king. As the official burger of the NCAA and Final Four®, the BURGER KING® #WatchLikeAKing campaign will take March Madness viewing for lucky fans across the country from ordinary to extraordinary. Fans will be able to watch like a king with exclusive prizes including delicious food, courtside seats to the games and a chance to meet a basketball legend.**
“At BURGER KING®, we’re rooted in feeding our guests great-tasting food the way they want it, when they want it – and our Watch Like a King campaign is based on that same notion. We want to upgrade the fan watching experience,” said Eric Hirschhorn, chief marketing officer, North America, Burger King Worldwide. “We know March Madness is about the fans, games and of course the student-athletes, so we’re celebrating by partnering with the NCAA to provide the fan base with a viewing experience fit for a king.”
Kicking off on March 14, fans can follow and tweet @BurgerKing why they deserve to Watch Like a King or post a photo such as their own game-time set ups with the hashtag #WatchLikeAKing. Fans that prove they deserve the ultimate upgrade and follow @BurgerKing will be rewarded with prizes including $100 BURGER KING® Crown Cards, mobile phone projectors, flat screen TVs, tickets to the NCAA Final Four and much more. Winners will be selected through April 7.**
BURGER KING® has also partnered with iconic Fab Five member and basketball legend, Chris Webber, to be part of the Watch Like a King experience. Chris will star in the BURGER KING® Final Four 2 for $5 television spot airing March 16. He’ll also be on-site at the NCAA Men’s Final Four in Dallas cheering on participants of the Kings of the Court 3-on-3 Tournament presented by BURGER KING®.
“March Madness is an all-American tradition, just like a BURGER KING® WHOPPER® Sandwich and Fries. What fuels the players on the court is the passion of the fans and BURGER KING® gets that,” said basketball legend Chris Webber. “Being part of the BURGER KING® Watch Like a King campaign and having the opportunity to reward fans for their fandom is an amazing experience. This year when I’m watching the games, I’ll be eating my favorite Original Chicken Sandwich like a king.”
The BURGER KING® Final Four 2 for $5 line up is available now at participating BURGER KING® restaurants nationwide. Guests can mix and match their favorite premium sandwiches including the BIG KINGTM Sandwich, Original Chicken Sandwich, Spicy Original Chicken Sandwich and the Big Fish Sandwich, all at an unbeatable price.
The NCAA year-round partnership includes BURGER KING® sponsorships of all 89 NCAA championships, including the NCAA Men’s Final Four.
**No purchase is necessary. For full details including, entry and eligibility requirements, prize descriptions and official rules go to twitter.com/BurgerKing.
About Burger King Worldwide
Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 13,000 locations serving more than 11 million guests daily in 97 countries and territories worldwide. Approximately 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter.
About the NCAA
The NCAA® is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA® championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA® is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buffalo Wild Wings, Burger King, Buick, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.
NCAA, March Madness and Final Four are trademarks of the National Collegiate Athletic Association.
CBS Sports, a year-round leader in television sports, broadcasts a portfolio of events on the CBS Television Network, including the only television network with two football packages: the NFL’s American Football Conference and “Thursday Night Football” games; THE NFL TODAY; college basketball, including the NCAA Division I Men’s Basketball Championship; golf, including The Masters® and PGA Championship; college football, including the SEC ON CBS; the U.S. Open Tennis Championships and CBS SPORTS SPECTACULAR. In addition, the division includes CBS Sports Network, a 24-hour national cable network; produces INSIDE THE NFL for SHOWTIME; and partners with CBSSports.com in creating a recognized leader among sports Internet destinations.
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.