Burger King Corp. To Increase U.s. National Advertising Expenditures

April 16, 2009

Miami, Fla. –April 16, 2009 – Burger King Corporation (NYSE: BKC) announced today that it will increase its U.S. national advertising expenditures beginning January 1, 2010. With the additional advertising spend, BKC plans to increase its media presence to communicate value offerings, marketing promotions and several new innovative product launches utilizing its revolutionary batch broiler cooking platform.

Some of these new products include a "game-changing" extra-thick burger, bone-in-ribs, grilled fish sandwiches and a new grilled chicken sandwich. These high-quality products are expected to disrupt the out-of-home eating market – essentially delivering casual dining quality with unprecedented value for the money, speed of service and convenience.

"The company estimates between a 20 to 25 percent increase in its 2010 national media presence versus 2009 through the incremental allocation of restaurant level funds to the national level coupled with the current deflationary media buy environment," said Russ Klein, Burger King Corp.’s president, global marketing, strategy and innovation. "We are confident that this increase will enable the brand to continue its record positive comparable sales growth trend."

ABOUT BURGER KING CORPORATION

The BURGER KING® system operates more than 11,800 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements, including statements regarding our ability to increase our U.S. media presence to communicate value offerings, marketing promotions and innovative product launches; our ability to use high quality products to disrupt the "out-of-home" eating market; and our ability to continue the company’s record positive comparable sales growth trend. These forward-looking statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Important factors could cause actual events to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those risk factors set forth in our filings with the Securities and Exchange Commission, including our ability to compete in an intensely competitive industry and the effectiveness of our marketing and advertising programs and franchisee support of these programs. Neither we nor any other person assumes responsibility for the accuracy or completeness of any of these forward-looking statements as predictions of future events. You should not rely upon forward-looking statements as predictions of future events. We do not undertake any responsibility to update any of these forward-looking statements to conform our prior statements to actual results or revised expectations.

CONTACT:
Susan Robison
Burger King Corporation
305/378-7277
mediainquiries@whopper.com