Chicken Fries So Spicy, They Might Offend You
MIAMI – August 11, 2015 – BURGER KING® restaurants are introducing its spiciest product yet, new Fiery Chicken Fries. Available for a limited time only, Fiery Chicken Fries are made with the same white meat chicken as original Chicken Fries, flavored with a marinade of cayenne pepper, black pepper and other savory spices that will make your mouth cry.
BURGER KING® restaurants brought back Chicken Fries as a permanent menu item in March 2015 to satisfy the pleas of craving fans on social media. Since Chicken Fries fans are always open to bold, new adventures, and with over half of all Americans surveyed saying they prefer very spicy foods*, Fiery Chicken Fries were developed to create a flavor experience somewhere between pleasure and OM#G.
“Chicken Fries fans are already pretty extreme, but we wanted to test the limits of their taste buds with an even spicier version of the original -- Fiery Chicken Fries,” said Eric Hirschhorn, Chief Marketing Officer North America, Burger King Corporation. “More than a quarter of taste testers even told us Fiery Chicken Fries were “spicy as $#*!”, so when we heard that reaction we knew we had found the perfect level of heat.”
Fiery Chicken Fries packaging is designed to conveniently fit into a car cup holder, and comes with a built-in sauce holder. BK® dipping sauces available include new Chicken Fries Sauce, BBQ, Honey Mustard, Ranch, Zesty, Buffalo and Sweet & Sour.
Fiery Chicken Fries have a recommended unit price of $2.89 with nine pieces per order. They’re available now at participating BURGER KING® restaurants nationwide for a limited time only, while supplies last. Original Chicken Fries will remain a permanent menu item during and after the Fiery Chicken Fries limited time offer period.
About Burger King Brand
Founded in 1954, the BURGER KING®
brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®
, the BURGER KING®
system operates more than14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING®
restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING®
brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about Burger King Corporation, please visit Burger King Corporation’s website at www.bk.com
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*Source: Technomic’s 2013 The Flavor Consumer Trend Report
Brooke Scher Mogan
ALISON BROD PUBLIC RELATIONS