BURGER KING® Restaurants Tailor Japanese Flavored Bun Phenomenon to U.S. Tastes with A.1 Sauce
MIAMI – September 28, 2015 – BURGER KING® restaurants are launching the A.1. Halloween WHOPPER® sandwich this season, a burger unlike any other in America, with a black bun that has A.1. flavor baked in. While the pitch-black bun gives the Halloween WHOPPER® sandwich a look that may make some think “hmmmmm?” the burger’s classic A.1. flavors will have tasters saying “mmmmm.”
Inspired by the BURGER KING® brand’s Black Burger in Japan, which created buzz worldwide, the Halloween WHOPPER® sandwich has a look that’s curious to the eye, while the A.1. bun’s flavor is familiar and savory to the palate. The A.1. smoky black pepper flavor is baked right into the bread. Layered between the buns is savory flame-grilled beef topped with melted American cheese, ripe tomatoes, fresh lettuce, creamy mayonnaise, A.1.® Thick and Hearty Sauce, crunchy pickles, and sliced white onions.
“Our U.S. guests have been extremely curious about the bun flavors they’ve seen introduced in Japan and other countries, so we saw the opportunity to bring them an equally unique experience,” said Eric Hirschhorn, Chief Marketing Officer, for the BURGER KING® Brand North America. “We tailored the flavor of the black bun to the American palate with A.1. sauce, a flavor this country loves, and we’re delivering it in a way that’s never been done before by baking it into the bun. It may look Japanese but it tastes like America.”
This scary good burger will be available for a limited time at participating restaurants nationwide while supplies last for the suggested price of $4.99.
All mentions of A.1. refer to A.1.® Thick and Hearty Sauce, a product of the Kraft Heinz Foods Company.
About the BURGER KING® Brand
Founded in 1954, the BURGER KING®
brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®
, the BURGER KING®
system operates more than14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING®
restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING®
brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING®
brand, please visit the BURGER KING®
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About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com
Brooke Scher Mogan
ALISON BROD PUBLIC RELATIONS